16 Folds Premium Palmiers

Brand Identity

A Delicious Fun Journey Inspired By Youthful Passion!

16 Folds is the delicious brainchild of a 16-year-old with a big dream: to attend her dream pastry and baking school. The name pays tribute to the intricate art of crafting palmiers – 16 meticulously folded layers of buttery goodness – and serendipitously mirrors the founder’s age.

Keeping that youthful spirit alive, the brand’s design is a burst of vibrant energy. Whimsical illustrations capture the founder’s journey, from her days as a budding ballerina and choir singer to the unwavering passion that led her to the kitchen. Each character is a heartfelt nod to her dreams and aspirations, giving the brand a truly personal touch.

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